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View Full Version : Don't use page rank as criteria when considering link exchanges


admin
12-12-2006, 10:16 AM
http://urlsnip.com/261362 (http://urlsnip.com/261362) [videos.webpronews.com]

Rand Fishkin interviewed Vanessa Fox, who is the Product Manager of
Google Webmaster Central. While the entire video contains excellent
information, is it noteworthy where they discuss PageRank (about
halfway through), and specifically, if a site should apply PR
criteria to their linking decisions.

Vanessa says:
"I think that people get really hung up on Toolbar Page Rank."

"People probably spend a little more energy on it than they need to"

"Some people fixate on this Toolbar number and it might blind them a
little."

Rank asked (paraphrasing) if it is appropriate for sites to
establish a PR threshold for incoming links, such as a PR 4. Vanessa
responds:

"I would tell them to get links from pages that are relevant, that
they are going to get the traffic from... and ignore what PR might
be in the Toolbar, they will be a lot better off, and they will
probably get a lot more visitors..It's not just about the Google
indexing, ultimately what you want is the traffic to your site."

The Old Sarge
12-12-2006, 03:18 PM
We saw this last week in a newsletter.

We were relieved to here her say some of those things. It confirms that we have been doing things the "right" way.

Tugeza
03-23-2007, 08:45 AM
Pretty close to what simple logic whispers us. Relevancy is indeed king in link popularity building.